What is the ‘Sea for Yourself’ campaign?

The ‘Sea for Yourself’ campaign is an initiative to inspire the UK to cook and eat more seafood caught in UK waters.

Seafood Straight to Your Door

We’re working with seafood businesses across the UK to bring you direct access to some of the best fish and shellfish from around our shores.

Species of Fish

Find out all you need to know about the different species of fish available to you. Discover more information, recipes and similar alternative species of fish as well as details on nutrition and seasonality information. There’s even some fun facts too!

Try Something New

Experience new fish and reduce pressure on ‘the big five’ – check out our easy fish scale which lets you see at a glance each fish’s texture and the intensity of its flavour. Which one will you choose?